Just a bunch of really smart guys making business fun since they’re 10

A combination of passion, brains, and lots of experience make us an ideal team to help you take your events to the next level.

Our Story

Azul Marketing was founded in 2018 by lifelong friends Alejandro Guzman and Javier Velasquez, who share a vision for making events more fun and impactful through gamification.

Alejandro and Javier have been collaborating since elementary school on game-inspired projects. At age 11, they launched a magazine with puzzles and mazes for their classmates. Azul represents the next chapter in their 30-year quest to bring playfulness into everyday life.

By combining their complementary expertise in events, game design, and behavioral psychology, Azul unlocks a new approach to marketing experiences.

Team Leadership

Alejandro Guzman
Co-Founder & Creative Director

Alejandro is a seasoned creative director with 15+ years experience developing events, campaigns, and experiences for top agencies and brands.

His expertise includes:

Event Production & Design

Graphic Design & 3D Modeling

Sustainable Design

Behavioral Economics Research

Alejandro holds a Master’s degree in Sustainable Design and has worked with global brands like Coca-Cola, Google, Delta, and more. He co-founded Cura, a nonprofit empowering underserved youth through networking and mentoring.

Javier Velasquez
Co-Founder & Lead Gamification Designer

Javier pioneered gamification consulting in Colombia as founder of F2P and award-winning game design studio Azahar Juegos.

His expertise includes:

Gamification Strategy

Game Design Mechanics

Instructional Design

Full-stack Development

Javier holds a Master’s degrees in Literature and Education. He is a reference in academic gamificarion research. He has been honored for excellence in gamification for learning and has spoken at gamification conferences worldwide.