Tactics and insights for live marketing
Find out how you can make your live events 1000% better!
Top Live Marketing Industry Insights for 2025
In 2025, the live marketing industry, particularly focused on physical events such as tradeshows, brand activations, and experiential marketing, is set to evolve significantly. Here are the top...
Rule #1: You can’t forget us! Brand Messaging and Gamification.
The purpose of any marketing effort is to deliver a message to your target audience. Either it’s a customer facing activation, a B2B trade show, or an internal event, the ideal outcome is that any...
Less is more… Or is it? Why simple is not always the best way to make something fun.
Most often than not, one of the main questions an event planner or an app designer has is, how can I ensure my participants will do what I need them to do? If you think on the individual level,...
Social play is more engaging if you understand the rules of cooperation
While many games can be played in solo mode, most of the applications of Gamification are there to solve more complex problems, usually designs that require group interactions. Maybe you are using...
Are you getting enough feedback? Probably not!
If you are hearing about feedback maybe you are thinking about a survey form, or performance report card, or an audience applauding in the theater. The regular Janes and Joes of the world understand...
Gamified Events: Networking on Steroids
Corporate conventions and corporate events are not necessarily words that evoke excitement and make you anticipate lots of fun. Yes, they are important inside a company. They are means to reinforce...
Gamify My World
We want to bring creativity, meaning, and fun into events and experiences.
We believe gamification can transform marketing into something more collaborative, memorable, and human.
Learn more about gamification
Contact our experts at aguzman@azulmarketing.co or (213) 787 3498. We offer workshops, design sprints, and full programs to help you master motivation-driven experience design.
