by aleguzmanb | Jan 13, 2025 | Uncategorized
In 2025, the live marketing industry, particularly focused on physical events such as tradeshows, brand activations, and experiential marketing, is set to evolve significantly. Here are the top three insights that can help live marketing agencies thrive in this...
by JuanPa Novoa | Aug 25, 2023 | Uncategorized
The purpose of any marketing effort is to deliver a message to your target audience. Either it’s a customer facing activation, a B2B trade show, or an internal event, the ideal outcome is that any of those groups walks away with the idea you wanted to transmit. ...
by JuanPa Novoa | Aug 25, 2023 | Uncategorized
Most often than not, one of the main questions an event planner or an app designer has is, how can I ensure my participants will do what I need them to do? If you think on the individual level, simple calls to actions and instructions might help, but the bigger the...
by JuanPa Novoa | Aug 25, 2023 | Uncategorized
While many games can be played in solo mode, most of the applications of Gamification are there to solve more complex problems, usually designs that require group interactions. Maybe you are using game based learning to teach some strategies, processes or behaviors,...
by JuanPa Novoa | Aug 25, 2023 | Uncategorized
If you are hearing about feedback maybe you are thinking about a survey form, or performance report card, or an audience applauding in the theater. The regular Janes and Joes of the world understand that feedback is powerful, but do not understand all the missed...
by JuanPa Novoa | Aug 25, 2023 | Uncategorized
Corporate conventions and corporate events are not necessarily words that evoke excitement and make you anticipate lots of fun. Yes, they are important inside a company. They are means to reinforce corporate values, deliver important corporate messaging, and they are...
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